Rickwood Field is “America’s Oldest Baseball Park”. My company was hired to take their defunct site and refresh it to match the refresh and rennovation of the park itself after a year-long closing. We gave a clean, all-American look with retro typography, large images and video, and integrated e-commerce.
I handled this project alone, conceptualizing, designing, and building everything. Some unique challenges I faced was externally-hosted (via YouTube) background videos, an e-commerce transition from GoDaddy Stores to Woocommerce, and conveying a timeless, but timely, look and feel.